Press Release

huf-press-release

November 5, 2009

PRESS RELEASE

HookUpFeed Announces New CEO — Relocates Corporate Headquarters

HookUpFeed, a social networking/text marketing company, has announced the appointment of Robert S. Borzone as the new CEO. Mr. Borzone had been Executive Vice President of HookUpFeed. Mr. Borzone replaces David Liniado. Mr. Liniado will remain with HookUpFeed focusing on college aspects of the business. Mr. Borzone announced that the corporate office will be relocating to San Ramon, CA from Atlanta, GA, and also announced a restructuring in which the business will focus on three distinct but related segments:

HookUpMedia, a social networking media arm

HookUpMobile, a text marketing segment

HookUpFeed, a virtual interactive mall

In announcing the changes Borzone indicated that “we are thrilled with the flexibility the revised organization will provide. We feel that we are perfectly positioned to take social media/text marketing to the next level. Our goal is to allow merchants to make friends with their customers and interact with them on a one on one basis”.

Borzone added, “Our social networking arm, HookUpMedia, has made great strides in recent months under the direction of Evan Lowenstein. With Evan’s guidance we will place increased emphasis on this portion of the business. We have also experienced rapid growth in HookUpMobile, and are building a portfolio of merchant related success stories. Our company is well positioned as we look towards 2010”.

HookUpFeed expects to complete the headquarters transition from Atlanta to San Ramon by mid-November.